Soap

51--SOAP, BAR & LIQUID:

UNILEVER:
Dove
Seventh Generation
Dr. Squatch, bought in 2025
Lever 2000
Shea Moisture
Axe

P&G:
Native, bought in 2017
Ivory
Olay
Safeguard
Dawn
Old Spice

S.C. JOHNSON:
Mrs. Meyer's
Method

COLGATE PALMOLIVE:
SoftSoap
Irish Spring
Palmolive
Ajax

HENKEL:
Dial

SODALIS:
Zest (owned by P&G 1955-2011)
Coast

KENVUE:
Aveeno (formerly owned by SC Johnson 1984-1999, Johnson & Johnson 1999-2023)
Neutrogena (formerly owned by Johnson & Johnson 1994-2023)
Neutrogena Rainbath

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TARGET STORE BRAND:
Ever Spring
Gel

WALMART STORE BRANDS:
Equate

RALPH'S STORE BRANDS:
Kroger clear liquid
Simple Truth

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TARGET INDEPENDENT BRANDS:
Tree Hut: Naterra International
Raw Sugar: WM Partners LP
Blueland: Sarah Yoo
Baylis & Harding: Slater family

WALMART INDEPENDENT BRANDS:
Whole Naturals EWG: family owned
Dermisa: Montani family
Desert Essence: Lion Equity Partners
Hermon Antifungal: Berosil of the Philippines
Yardley Lavender: Wipro Enterprises of India
Caress: Yellow wood Partners: bought 2023 from Unilever
Amvital Turmeric: Amar Behura
Roycederm: privately owned
Kirk's Castile: Oliver family, was owned by P&G until 2000's
Dr. Bronner's Magic Bar: Bronner family

RALPH'S INDEPENDENT BRANDS:
Chandrika: Wipro Consumer Care
Suave: Yellow Wood Partners
Mr. Bubble: The Village Co.
Every Man Jack: The Carlyle Group
Disney bubble bath: The Honest Co.

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